This job comes from the last days when arrogance was bliss. When Iulia Dobrin, the owner of “The Place” came to us with her new concept we said “yes” at the first meeting.

There wasn’t any particular idea about this fashion concept store – the first of this kind – that she was going to open in Bucharest, everything was only about being alpha, the first, the one and only.
Well, yeah, we thought it was supposed to be fun to do this solo fashion show that the client was putting up in Bucharest and so we went for the first concept boutique in Bucharest. It was 2012.

The owner wanted to say that the store was Alexander McQueen, Christian Louboutin, Marc Jacobs, Marni, Louis Vuitton, Dolce&Gabbana, Alexander Wang, Chloe etc. but also some local brands and everything that was hotish back then and many more. The thing was everything. The Big Bang and le forever. The spot. It was “The Place”. Just like that.

We kind of took this alpha trip to everywhere it wanted and the contract told us to: logo, stationary, in store materials (paper bags, boxes, vouchers and compliment cards, wishlist cards and whetever other cards we forgot about), wrapping papers, stickers, hangers, even bill folders.

Tough job, but glad we did it. Also it was a very pleasant collaboration with graphic designer Miloš Jovanović.